Recently, one of my colleagues asked me an interesting question. “Do you think people are now going to focus more on social media channels instead of their own websites?” The question came after Google introduced a new feature in Search…
When I was in school, I used to read a lot. I mean, a lot. I would read whatever I could get my hands on. English books, Hindi books, Hindi story collections, the editorial section of Hindi newspapers, the weekend…
Everyone has their own way of tracking SEO performance. Some teams use Looker Studio. Some rely on Power BI, BigQuery, or custom dashboards. If you’re working in a larger organization, those tools make complete sense. But I still prefer tracking…
I had a SaaS client for which I was working for around six months, and we had an issue regarding some of their blogs and pages getting de-indexed in Google. Older pages getting de-indexed is somewhat common if Google finds…
Over the last year, I have been experimenting with different AI tools and automations for SEO work. I have used Claude, Perplexity, ChatGPT, Gemini, and Grok. I also tried a few local LLMs. Overall, I spent the most time using…
The Standard Approach Here I’m talking about how to make a content plan for a SaaS website. Most of the time, what an SEO person usually does is go to the SaaS team, have a first meeting with the client,…
One of the most useful things I learned while working on SaaS SEO projects was that rankings and traffic only tell part of the story. A page can bring thousands of visitors every month and still have very little influence…
This is a case study of a client for whom I worked for two and a half years, in addition to a variety of other SEO projects. Those who have not yet read the first part should do so by…
This SEO case study is for a client who is in a very competitive tech niche and lots of businesses are spending a lot of money to stay on top. Me and my team had to work under a lot…
I have worked for many clients & this case study is based on one of them. The time span of this case study is around 7 months. The client was assigned to me for a short period. This was an…