I have worked with a lot of clients across different organizations and teams. As you move into more senior roles, the amount of information you need to keep track of changes dramatically. It is no longer just about your own…
Recently, one of my colleagues asked me an interesting question. “Do you think people are now going to focus more on social media channels instead of their own websites?” The question came after Google introduced a new feature in Search…
When I was in school, I used to read a lot. I mean, a lot. I would read whatever I could get my hands on. English books, Hindi books, Hindi story collections, the editorial section of Hindi newspapers, the weekend…
Recently, one of my juniors called me. I’ve known him for many years, and I was involved in training him early in his SEO career. He’s good at what most people would call execution-level SEO. He can handle day-to-day tasks…
While working on a competitive SaaS SEO campaign, I discovered something that changed how I think about homepage SEO. We were targeting a commercial keyword (let’s say: “workflow automation platform”). A competitor — let’s call them “FlowPro” — was ranking in the top…
When I was in school, I loved reading books — whether they were in English or Hindi, it didn’t matter. Even before the school session started, I would finish reading all the stories in my course books. A few poems…