This page is a collection of the subjects I write, think, and experiment with.
Unlike a traditional blog, these aren’t categories created only for organization. Each topic is a living collection of notes, writings, case studies, and experiments that reflect how my understanding evolves over time.
If you’re new here, this is a good place to start exploring.
SEO
Search engines, information architecture, technical SEO, internal linking, analytics, and the evolving relationship between AI and search.
Explore → /topics/seo/
SaaS SEO
My work, experiments, frameworks, and observations from growing SaaS businesses through organic search.
(Coming soon.)
AI
How I use AI in research, writing, SEO workflows, and day-to-day work.
(Coming soon.)
Content Strategy
Ideas around content planning, information architecture, topical authority, and creating genuinely useful resources.
(Coming soon.)
Career
Thoughts on learning SEO, leadership, decision-making, and building a long-term career in digital marketing.
(Coming soon.)
More topics will be added as the site grows.