SEO

Project “Eager” Case Study Month: 13

So, here is the case study of one of my projects on which I have been working slowly yet consistently for one year. You can take a look at the previous case study of Project “Eager” for month 11. This website…

Project “Eager” Case Study Month: 11

This is the first case study that I ever published online. I have been able to slowly progress and made a lot of mistakes along the way. I hope this can provide you some insight into building good websites, have…

Using Sales Call Data for SaaS SEO

One thing I’ve noticed while working with different SaaS SEO projects is that most content strategies start almost the same way. You do keyword research around the core topic. Then competitor keyword research. Then classify keywords into: Then eventually build:…

Ranking a SaaS Homepage With Contextual Brand Links: An SEO Observation

While working on a competitive SaaS SEO campaign, I discovered something that changed how I think about homepage SEO. We were targeting a commercial keyword (let’s say: “workflow automation platform”). A competitor — let’s call them “FlowPro” — was ranking in the top…