I have spent more than a decade working in SEO. This page brings together my notes, case studies, and experiments as my understanding of search continues to evolve. Rather than documenting “best practices,” I use this space to capture observations, systems, and ideas that have shaped how I approach SEO.
Notes
Short observations and practical ideas.
- My SEO KPI Tracking System (That Hasn’t Changed Much in Years)
- Using Cloudflare to Improve Sitemap Functionality on a Webflow SaaS Site
- Automating Parts of My SEO Workflow With AI
- How I Make a Content Plan for a SaaS Website
- How I Analyzed Page-Level Lead Attribution for SaaS SEO
- Using Sales Call Data for SaaS SEO
Case Studies & Experiments
Real projects, results, and lessons.
- Project “Edgar” SEO Case Study Part 2: Lessons Learned & Results
- Client Project “Edgar” SEO Case Study: Persistence Bears Fruit
- Client Project “Richie” Case Study: Effects of Adding a Blog
- Project “Eager” Case Study Month: 13
- Project “Eager” Case Study Month: 11
Writings
Longer articles with more details.
- Start With Customers, Not Channels
- How Reading Shaped My SEO Career (Until It Started Holding Me Back)
- Ranking a SaaS Homepage With Contextual Brand Links: An SEO Observation
This topic is continuously evolving.
As I publish new notes, essays, systems, and experiments, they’ll be added here.