My name is Arman. I work in SEO and digital marketing, and I genuinely enjoy understanding how search works.
Lately, I’ve been very interested in how AI and large language models are changing user behavior and the internet itself. AI is slowly becoming part of almost every aspect of life — online and offline — and I spend a lot of time thinking about what search, websites, and human behavior might look like over the next 5–10 years.
This website is mostly a place where I jot down ideas, observations, experiments, notes, and random thoughts about work, life, the internet, and sometimes my dog Enzo.
I don’t really see this as a traditional blog.
It’s probably closer to a digital garden or a messy knowledge archive.
Honestly, I don’t even know how useful or relevant most of this will be for readers. A lot of this website is more for me than for an audience.
I’ve spent more than 10 years working in SEO across different industries including SaaS, eCommerce, local SEO, and service-based businesses. Over time, I became less interested in publishing polished “finished” content and more interested in simply writing things down while I’m thinking through them.
So most of the posts here will probably be imperfect.
Some notes may be too short. Some may be unnecessarily long. Some are just rough observations or unfinished ideas that I may keep updating over time.
You’ll usually find me writing about:
- SEO
- search behavior
- AI tools and workflows
- digital gardens
- internet culture
- personal systems
- career thoughts
- and dogs
I love dogs. I have a Labrador named Enzo who has had a huge impact on my life. I even got his name tattooed on my arm.
Apart from work, I spend a lot of time experimenting with tools like ChatGPT, Claude, Gemini, and Perplexity — mostly trying to understand how they can improve research, automate repetitive tasks, and fit into daily workflows without removing the human side of things completely.
This website is not a finished project, and I honestly don’t know what it will look like in the next six months or next few years.
But that’s kind of the point.
I’m not trying to build a polished personal brand here. I’m more interested in building a rough notebook of ideas, experiments, lessons, and things I learn along the way.